Laura Kornish is the Associate Dean of Undergraduate Programs and Professor of Marketing at the Leeds School of Business.

Click here for her CV


"Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity," (Marketing Science) download

"Research on Idea Generation and Selection: Implications for Management of Technology," (Production and Operations Management) download

"The Importance of the Raw Idea in Innovation: Testing the Sow's Ear Hypothesis" (Journal of Marketing Research) download

"Opportunity Spaces in Innovation: Empirical Analysis of Large Samples of Ideas" (Management Science) download

All Papers »


BASE: the Business core Applied Semester Experience

In BASE, Leeds sophomores work on projects to apply and integrate what they learned in their core classes.

Here are the materials I use to help students see how to talk about BASE in your job search and some suggestions on resume language for BASE.

MBAX 6350, Digital Marketing (MBA)

Syllabus for MBA Digital Marketing Course.

Syllabus for MS Business Analytics Digital Marketing Course.

MKTG 3700, Digital Marketing (undergraduates)

Syllabus for Undergraduate Digital Marketing Course.

MKTG 4250, Product Strategy

In the past I taught a new product development course. Here's my Product Strategy syllabus.

Other Projects