Laura Kornish

Laura J. Kornish

Professor of Marketing
Marketing Division Chair
Leeds School of Business
University of Colorado Boulder


"Research on Idea Generation and Selection: Implications for Management of Technology," (Production and Operations Management) download

"The Importance of the Raw Idea in Innovation: Testing the Sow's Ear Hypothesis" (Journal of Marketing Research) download

"Opportunity Spaces in Innovation: Empirical Analysis of Large Samples of Ideas" (Management Science) download


All Papers »


MBAX 6350, Digital Marketing (MBA)

Detailed syllabus from the MBA version of the course (Fall 2018).
Syllabus from Spring 2018, designed for students in the Leeds MS in Business Analytics program.
Students create websites and drive traffic to them. Here's are links to student websites from Fall 2018, Spring 2018, Fall 2017, Fall 2016, Spring 2016, Spring 2015, Fall 2013, Fall 2012, and Fall 2011.

MKTG 3700, Digital Marketing (undergraduates)

Syllabus (Spring 2017)
Here are the links to the student websites from Spring 2017, Fall 2014, Spring 2014, Fall 2012, and Fall 2011.
Here's the link to the Leeds Digital Marketing collaborative course website

MKTG 4250, Product Strategy

In the past I taught a new product development course. Here's my Product Strategy syllabus.

Other Projects

Lost Kangaroo Stuffed Animal

My Blog

Forty Mile Run

Tracking Video Plays in Google Analytics

Here are sample course materials for MATH 1112: Mathematical Analysis in Business. MATH 1112 is an Excel-based math course that I helped develop for the undergraduate business students at Leeds.

Data Analysis with Excel for Lawyers: mini-course for CU Law Tech Lawyer Accelerator and Governmental Entrepreneurial Leadership Accelerator

Internal Links (requires login, e.g.,