The Moral Research Lab (MoRL) is a (virtual) research laboratory that investigates the mental processes underlying morally-motivated judgment and choice, with a focus on consumer behavior and implications for public policy.  The lab’s theoretical base is in the interdisciplinary field of judgment and decision making with an emphasis in social and cognitive psychology.

MoRL is co-directed by Dr. Peter McGraw, Associate Professor of Marketing and Psychology at the University of Colorado Boulder, and Dr. Daniel Bartels, Assistant Professor at University of Chicago.

MoRL is made up of the Moral Research Team (MoRT)

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