Colorado Leeds School of Business
frank moyes   mbax 6170 | Business Plan Preparation | course organization    
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FALL 2006

Week

Date

Topic/Assignment

Hand-In

1

Sept 14

 

 

 

 

 

 

 

Sept 18

   (Mon)

Topic: Introductions & Class Organization

Choosing Good Opportunities Business Concept Description

Assig: Review Mullins Ch 1

Activt: Discuss your ideas

Discuss & evaluate your Business Concept in class

 

Assig: Email Business Concept and team members (if decided) to Instructor

by 1:00pm

 

 

 

 

 

 

 

 

Business Concept

2

 

Sept 20

 

 

Sept 21

 

 

 

 

 

Instructor to email list of concepts selected for the business plans

 

Topic: Framework for writing the business plan

Market research

Importance of Validation

Interviews & Call Reports

Assig: Review Writing a Successful Business

Plan BP

Read Mullins Ch 10

Activt: Organize teams. Students whose ideas

are selected are to make short presentation to the class

Instructor to email the selected concept  & post on website

 

 

 

 

 

3

Sept 28

 

Topic: MARKET ANALYSIS

Opportunity/Need

Segmentation

Value Proposition

Financial COMP’s

Model Company

Assig: read BP pp 8 -10

Read Mullins Ch 2 & 3

Evaluate examples of Business Plans on website. Critique MRP & Hecho en Casa

Activt: Critique MRP & Hecho en Casa plans

Interview List

 

4

Oct 5

 

Topic: INDUSTRY ANALYSIS

COMPETITIVE ADVANTAGE

Value Chain analysis

Business Model

Assig: Read BP pp 11-13, p 27

Read Mullins Ch 4 & 5

Read Business Model Assignment

Activt: Opportunity/Need (F)

Value Proposition (F)

Opportunity/Need

Value Proposition

 

5

Oct 12

Topic: PRODUCT/SERVICE

Features & Benefits

Margins

Elevator Speech

Investor Presentations

Assig: Read BP pp 6-7

Activt: Prelim Market Analysis Res (F)

Prelim Interview Results (F)

Practice elevator speeches

 

6

Oct 19

Topic: MARKETING PLAN

Revenue Model

Customer Surveys

Assig: Read BP pp 14-18

Activt: Prelim Industry Analysis Res (F)

Model Company Description (F)

10 Call Reports

Prel. Competitive Matrix

Model Company description

 

7

Oct 26

Topic: OPERATIONS PLAN

Supply Chain

Walk an Order

DEVELOPMENT PLAN

Assig: Read BP pp 19-21, p22

Activt: Review status of Plans. Answer

questions

Customer survey draft questionnaire

8

Nov 2

Activt: Business Model (see Business Model

Assignment) (P)

All teams present (6-8 slides)

Business Model Assignment

 

9

Nov 9

 

Topic: FINANCIAL PLAN

FINANCIAL PROJECTIONS

Risk

FUNDING PLAN

Offering & Valuation

Customer acquisition costs

Assig: Read BP pp 27-30, pp 31-3

Review Financial Model – download from website

Activt: Prelim. Customer Survey Results (F)

 

10

 Nov 16

Activt: Marketing Plan (F)

All teams present (6 slides)

MARKETING PLAN

Customer Survey Results

 

 

Thanksgiving Break

 

11

Nov 30

 

 

 

 

 

?

Topic: MANAGEMENT

Assig: Read BP p 25

Read Mullins Ch 6 & 7

Activt: Operations Plan (F)

Development Plan (F)

 

Workshop Financial Model

OPERATIONS PLAN DEVELOPMENT PLAN

Income Statement 5 yr.

Customer Acq. Costs

12

Dec 7

 

Topic: EXECUTIVE SUMMARY

Publishing Your Plan

Investor Presentations (review)

Assig: BP p 4-5

Activt: Financial Plan (F)

Funding Plan (F)

Management Plan (F)

FINANCIAL PLAN (IS, BS, CF & Assumptions (4 slides)

FUNDING PLAN (Offering, Valuation

Sources & Uses, Risks)

(4 slides)

MANAGEMENT PLAN

13

 Dec 14

Business Plan Presentation for grade

Team Presentations

FCQ’s

Peer Evaluations

2 copies Business Plan

2 copies of slides

1 copy financial model

14

Dec 21

Business Plan Competition

Reception & Presentations

 

 

BP: Writing a Successful Business Plan

Mullins: New Business Road Test

F: In the Fire Session

Note: sections of the Business Plan are shown in CAPS.

 


   
 
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