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MUSC 5968

Graduate Topics in Arts Entrepreneurship,

Fall 2005

Frank Moyes & Kevin Woelfel

 

 

Date

Topic/Activity

Case/Speaker

Readings

Hand-In

8/26

What is entrepreneurship?

Who are entrepreneurs?

Interview with Entrepreneur

Case: Dead Poet's Society

Stolze 1,2,3,4,5,6

 

9/2

 

Opportunity Recognition

Self Assessment

Case: D & Q

Stolze8,9,10,11,12

Case notes

Interview subject

9/9

Arts Market Analysis

Market Research

 

Arts Market Analysis

 

9/16

Entrepreneurial Marketing

Marketing Yourself

Speaker Joan Braun Case: Rob Erdle

 

Self Assessment

9/23

Entrepreneurial Marketing (cont)

Discuss Entrepreneur Interview

 

Stolze 19,20,21

Case notes

Entrepreneur Interview

9/30

Present Arts Market Analysis

Music, Dance, Fine Arts

 

 

Arts Market Analysis

10/7

Present Arts Market Analysis

Theater, Cinema

Video: examples of  Plan presentations

 

Arts Market Analysis

10/14

Fall Break

 

 

 

10/21

Feasibility Plan

Form teams

PowerPoint & making presentations

 

Feasibility Plan

Stolze13,14,15,17

 

10/28

Profitability & Cash Flow

Case: Are We Making Money?

Stolze 26,27

Concept Description

Case notes

11/4

Raising Money

Case: My Life as an Angel

Stolze28,29,30,

31,32,35

Case notes

11/11

Negotiating Agreements

Case: Sally Soprano

 

Case notes

11/18

In the Fire & Being Cool

Case: Colorado Creative Music

Stolze36,37,38,39,40,41

Case notes

11/23

TBD

 

 

 

12/2

In class work on Feasibility Plan

 

 

 

12/9

Feasibility Plan Presentations

 

 

Feasibility Plan

 


   
 
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