Undergraduate
Courses
Marketing 3250: Buyer Behavior
Covers both consumer buying behavior
and organizational buying behavior. Consumer behavior topics include
needs and motives, personality, perception, learning, attitudes,
cultural influence, and contributions of behavioral sciences that lead
to understanding consumer decision making and behavior. Explores
differences between business and consumer markets, business buying
motives, the organizational buying center and roles, and the
organizational buying process.
Marketing 4550: Advertising and Promotion
Analyzes advertising and promotion
principles and practices from the marketing manager's point of view.
Considers the decision to advertise, market analysis as a planning
phase of the advertising program, media selection, public relations,
sales promotion, promotion budgets, campaigns, evaluation of results,
and agency relations.
Graduate Courses
Marketing 7815: Consumer and Managerial Decision Research in Marketing
Examines judgment and decision making
research pertinent to understanding
how consumers and marketing managers make decisions. Uses economic
models as
a normative backdrop for examining research on decision heuristics,
judgment
and choice anomalies, and contingent decision behavior. Examines
processes
of causal judgment and inference and the influence of a variety of
contextual factors (including time) on judgment and decision.




