Click on Text to download.

McGraw, A.P., & Warner, J. The Humor Code: A Global Search for What Makes Things Funny. Simon & Schuster.

Warren, C. & McGraw, A.P., (2016). When does humorous marketing communications hurts brand attitudes? Journal of Marketing Behavior, 2, 39-67.

Warren, C., & McGraw, A.P. (2016). Differentiating what is humorous from what is not. Journal of Personality and Social Psychology, 10, 407-30

McGraw, A.P., & Davis, D., Scott, S., & Tetlock, P. (2016). The price of not putting a price on love. Journal of Decision Making, 11, 40-47.

Bartels, D. M., Bauman, C.W., Cushman, F.A., Pizarro, D.A., & McGraw, A.P., (2016) Moral judgment and decision making. In G. Keren & G. Wu (Eds.) The Wiley Blackwell Handbook of Judgment and Decision Making. Chichester, UK: Wiley.

McGraw, A.P., Schiro, J. & Fernbach, P.M. (2015). Not a problem: The downside of humorous appeals. Journal of Marketing Behavior, 1, 187-208.

McGraw, A.P., Warren, C., and Kan, C. (2015). Humorous complaining. Journal of Consumer Research, 41, 1153-1171.

Warren, C., & McGraw, A.P. (2015). What makes things humorous. Proceedings of the National Academy of Sciences, 112 (23), 7105-7106.

Bauman, C.W., McGraw, A.P., Bartels, D., & Warren, C., (2014) Revisiting external validity: Concerns about trolley problems and other sacrificial dilemmas in moral psychology. Personality and Social Psychology Compass,8, 536-544.

Larsen, J.T. & McGraw, A.P., (2014). The case for mixed emotions. Personality and Social Psychology Compass, 8, 263-274.

McGraw, A.P. & Warren, C. (2014). Benign violation theory. Encyclopedia of Humor Studies, 75-77.

McGraw, A.P., Williams, L.T., & Warren, C. (2014). The rise and fall of humor: Psychological distance modulates humorous responses to tragedy. Social Psychology and Personality Science,5, 566-572.

McGraw, A.P. Williams, L.E., & Warren, C. (2014). Psychological distance. Encyclopedia of Humor Studies, 602-604.

Warren, C. & McGraw, A.P. (2014). Humor appreciation. Encyclopedia of Humor Studies, 52-55.

McGraw, A.P., Warren, C., Williams, L., & Leonard, B., (2012). Too close for comfort, or too far to care? Finding humor in distant tragedies and close mishaps. Psychological Science, 25, 1215 - 1223.

Kane, J., Van Boven, L., & McGraw, A.P. (2012). Prototypical prospection: Future events are more prototypically represented and simulated than past events. European Journal of Social Psychology.42, 354-362.

McGraw, A.P., Schwartz, J. & Tetlock, P. (2012). From the commercial to the communal: Reframing taboo trade-offs in religious and pharmaceutical marketing. Journal of Consumer Research, 39, 157-173.

Huber, M., Van Boven, L., McGraw, A.P., & Johnson-Graham, L. (2011). Whom to help? Immediacy bias in judgments and decisions about humanitarian aid. Organizational Behavior and Human Decision Processes, 115, 283-293.

Larsen, J.T. & McGraw, A.P. (2011). Further evidence for mixed emotions. Journal of Personality and Social Psychology, 100, 1095-1110.

McGraw, A.P., Todorov, A., & Kunreuther, H. (2011). A policy maker's dilemma: Preventing blame or preventing terrorism. Organizational Behavior and Human Decision Processes, 115, 25-34.

Warren, C. & McGraw, A. P., & Van Boven, L. (2011). Values and preferences: Defining preference construction. Wiley Interdisciplinary Reviews: Cognitive Science, 2, 193-205.

Huber, M., Van Boven, L., & McGraw, A.P. (2010). Donate different: External and internal influences on emotion-based donation decisions. In D.M. Oppenheimer, D.M., & C.Y. Olivola, (Eds.) The Science of Giving: Experimental Approaches to the Study of Charity. Taylor & Francis.

McGraw, A.P., Larsen, J.T., Kahneman, D., & Schkade, D. (2010). Comparing gains and losses. Psychological Science, 21, 1438 - 1445.

McGraw, A.P., Shafir, E., & Todorov, A. (2010). Valuing money and things: Why a $20 item can be worth more and less than $20. Management Science. 56, 816-830.

McGraw, A.P. & Warren, C. (2010). Benign violations: Making immoral behavior funny. Psychological Science, 21, 1141-1149. (Equal authorship)

Van Boven, L., Kane, J., McGraw, A.P., & Dale, J., (2010). Feeling close: Emotional intensity reduces perceptions of psychological distance. Journal of Personality and Social Psychology, 98, 872-885.

Larsen, J.T., Norris, C.J., McGraw, A.P., Hawkley, L.C., & Cacioppo, J.T. (2009). The evaluative space grid: A single-item measure of positivity and negativity. Cognition and Emotion, 23, 453-480.

Levav, J., & McGraw, A.P. (2009). Emotional accounting: How feelings about money influence consumer choice. Journal of Marketing Research, 46, 66-80. (Equal authorship).

Van Boven, L., Kane, J., & McGraw, A.P. (2009). Temporally asymmetric constraints on mental simulation: Retrospection is more constrained than prospection. In K. Markman, W. Klein, & S. Shur (Eds.), The Handbook of Imagination and Mental Simulation. (pp. 131-150) Psychology Press.

McGraw, A.P., Mellers, B.A, & Tetlock, P.E. (2005). Expectations and emotions of Olympic athletes. Journal of Experimental Social Psychology, 41, 438-446.

McGraw, A.P., & Tetlock, P.E. (2005). Taboo trade-offs, relational framing and the acceptability of exchanges. Journal of Consumer Psychology, 15, 2-15. (Lead Article)

Shiv, B., Bechara, A., Levin, I.P., Alba, J.W., Bettman, J.R., Dube, L., Isen, A., Mellers, B.A., Smidts, A., Grant, S.J., & McGraw, A.P. (2005). Decision neuroscience. Marketing Letters, 16, 375-386.

Tetlock, P.E., & McGraw, A.P. (2005). Theoretically framing relational framing. Journal of Consumer Psychology, 15, 35-37.

Larsen, J.T., McGraw, A.P., Cacioppo, J., & Mellers, B.A. (2004). The agony of victory and thrill of defeat: Mixed emotional reactions to disappointing wins and relieving losses. Psychological Science, 15, 325-330.

McGraw, A.P., Mellers, B.A. & Ritov, I. (2004). The affective costs of overconfidence. Journal of Behavioral Decision Making, 17, 281-295.

Mellers, B.A., & McGraw, A.P. (2004). Self-serving beliefs and the pleasure of outcomes. In J. Carillo and I. Brocas (Eds.), The Psychology of Economic Decisions. Vol. 2: Reasons and Choices. (pp. 31-48) Oxford University Press.

Tetlock, P.E., McGraw, A.P., & Kristel, O.V. (2004). Proscribed forms of social cognition: Taboo trade-offs, blocked exchanges, forbidden base rates, and heretical counterfactuals. In N. Haslam (Ed.), Relational Models Theory: A Contemporary Overview. (pp. 247-262) Mahway, NJ: Erlbaum.

McGraw, A.P., Tetlock, P.E., & Kristel, O.V. (2003). The limits of fungibility: Relational schemata and the value of things. Journal of Consumer Research, 30, 219-229.

Larsen, J.T., McGraw, A.P., & Cacioppo, J. (2001). Can people feel happy and sad at the same time? Journal of Personality and Social Psychology, 81, 684-696.

Mellers, B.A., & McGraw, A.P. (2001). Anticipated emotions as guides to choices. Current Directions in Psychological Science, 10, 210-214.

Mellers, B.A., & McGraw, A.P. (1999). How to improve Bayesian reasoning: Comment on Gigerenzer and Hoffrage. Psychological Review, 106, 417-424.