Pe•ter
Mc•Graw
[PEE-tur mih-GRAW]
noun
1.
Full-time scholar
2.
Part-time adventurer
The Humor Code: A scholar & a skeptic travel the
world in search of what makes things funny.
HuRL: What makes things funny?
MoRL: When are people motivated by their morals?
Peter's research focuses on three interrelated areas,
with a special emphasis in consumer behavior and policy:
(1) judgment, emotion, and choice
(2) the structure and measurement of emotion
(3) morally motivated judgment and choice.
Upcoming talks
January 15: The Mind Science Institute
January 25: University of Southern California
February 11: University of Pennsylvania
February 20: Quick Left
February 27: Stanford Unviersity
Undergraduate Courses
Buyer Behavior (MKTG 3250)
Advertising and Promotion (MKTG 4550)
Graduate Courses
Consumer and Managerial Decision
Research in Marketing
(MKTG. 7815)
"A scholar & a skeptic travel the world in search of what makes things funny."
"What makes things funny?"
"When are people motivated by their morals?"
