Con•sum•er Psy•chol•o•gist
[kuh n-soo-mer sahy-kol-uh-jist]
noun

1.
Someone who studies the
psychology of consumers (of course)

2.
Peter McGraw

JECL: How do emotions influence
judgments and choices (and vice versa)?

HuRL: What makes things funny?

MoRL: When are people motivated by their morals?

Peter's research focuses on three interrelated areas,
with a special emphasis in consumer behavior and policy:

(1) judgment, emotion, and choice

(2) the structure and measurement of emotion

(3) morally motivated judgment and choice.

Upcoming talks

March 9th: University of Wisconsin
April 20th: Association for Applied and Therapeutic Humor

Undergraduate Courses

Buyer Behavior (MKTG 3250)
Advertising and Promotion (MKTG 4550)

Graduate Courses

Consumer and Managerial Decision
Research in Marketing (MKTG. 7815)

"How do emotions influence judgments
and choices (and vice versa)?"