Refereed Journals:

Carnegie-Mellon University Marketing Seminar (1978), "Attitude Change or Attitude Formation: An Unanswered Question." Journal of Consumer Research, 4, 4, March, 271-276. (pdf)

Chakravarti, Dipankar, Andrew A. Mitchell and Richard Staelin (1979), "Judgment Based Marketing Decision Models: An Experimental Investigation of the Decision Calculus Approach." Management Science, 25, 3, March, 251- 263. (pdf)

Chakravarti, Dipankar, Andrew Mitchell and Richard Staelin (1981), "Judgment Based Marketing Decision Models: Problems and Possible Solutions." Journal of Marketing, 45, 4, Fall, 13-21. (Lead article) (pdf)

Biehal, Gabriel and Dipankar Chakravarti (1982), "Information-Presentation Format and Learning Goals as Determinants of Consumers' Memory Retrieval and Choice Processes." Journal of Consumer Research, 8, 4, March, 431-441. (pdf)

Biehal, Gabriel and Dipankar Chakravarti (1982), "Experiences with the Bettman-Park Verbal Protocol Coding Scheme." Journal of Consumer Research, 8, 4, March, 442-448. (pdf)

Biehal, Gabriel and Dipankar Chakravarti (1983), "Information Accessibility as a Moderator of Consumer Choice." Journal of Consumer Research, 10, 4, March, 1-14. (Lead article) (pdf)

Chattopadhyay, Amitava, Prakash Nedungadi and Dipankar Chakravarti (1985), "Marketing Strategy and Differential Advantage: A Comment." Journal of Marketing, 49, 2, Spring, 129-136. (Reprinted in Cook, V.J., J-C Larreche and E. C. Strong (1989), "Readings in Marketing Strategy", 2nd edition, Redwood City, CA, The Scientific Press, 323-330). (pdf)

Biehal, Gabriel and Dipankar Chakravarti (1986), "Consumers' Use of Memory and External Information in Choice: Macro and Micro Perspectives." Journal of Consumer Research, 12, 4, March, 382-405. (Nominee: 1987 ACR/JCR award for the best paper to appear in the Journal of Consumer Research during 1984-86). (pdf)

Biehal, Gabriel and Dipankar Chakravarti (1989), "The Effects of Concurrent Verbalization on Choice Processing." Journal of Marketing Research, 26, 1, February, 84-96. (pdf)

Dick, Alan, Dipankar Chakravarti and Gabriel Biehal (1990), "Memory Based Inferences During Consumer Choice." Journal of Consumer Research, 17, 1, June, 82-93. (pdf)

Lynch, John G. Jr., Dipankar Chakravarti and Anusree Mitra (1991), "Contrast Effects in Consumer Judgments: Changes in Mental Representation or in the Anchoring of Rating Scales." Journal of Consumer Research, 18, 3, December, 284-297. (Winner, 1994 ACR/JCR award for the best paper to appear in the Journal of Consumer Research during 1991-93). (pdf)

Hoffman, Elizabeth, Dale Menkhaus, Dipankar Chakravarti, Ray Field and Glen Whipple (1993), "Using Laboratory Experimental Auctions in Marketing Research: A Case Study of New Packaging for Fresh Beef." Marketing Science, 12, 3, Summer, 318-338. (pdf)

Krishnan, H. Shankar and Dipankar Chakravarti (1999) "Memory Measures for Pretesting Advertisements: An Integrative Conceptual Framework and a Diagnostic Template." Journal of Consumer Psychology. 8, 1, 1-37. (Lead Article) (pdf)

Srivastava, Joydeep, Dipankar Chakravarti, and Amnon Rapoport (2000), "Price and Margin Negotiations in Marketing Channels: An Experimental Study of Sequential Bargaining Under One-Sided Uncertainty and Opportunity Cost of Delay." Marketing Science, 19, 2, Spring,163-184. (pdf)

Chakravarti, Dipankar, Rajan Krish, Pallab Paul and Joydeep Srivastava (2002) "Partitioned Presentation of Multi-Component Bundle Prices: Evaluation, Choice and Underlying Processing Effects." Journal of Consumer Psychology, 12, 3, 215-229. (pdf)

Krishnan, H. Shanker and Dipankar Chakravarti (2003), "A Process Analysis of the Effects of Humorous Ad Executions on Brand Claims Memory." Journal of Consumer Psychology, 13, 3, 231-245. (pdf)

 

Invited Papers and Book Chapters:

Cohen, Joel B. and Dipankar Chakravarti (1990), "Consumer Psychology." in Lyman W. Porter and Mark R. Rosenzweig, eds. Annual Review of Psychology, 41, Palo Alto, CA, 243-288. (pdf)

Krishnan, H. Shanker and Dipankar Chakravarti (1993), "Varieties of Brand Memory Induced By Advertising: Determinants, Measures and Relationships." in Brand Equity and Advertising: Advertising's Role in Building Strong Brands, Chapter 14, eds. D. A. Aaker and A. Biel, Hillsdale, NJ, Lawrence Earlbaum Associates, 213-231.

Chakravarti, Dipankar (1992), "Appraising Consumer Research: There's More to Vision Than Meets the Eye." Journal of the Academy of Marketing Science, 20, 4, Fall, 361-366. (Invited paper: 20th Anniversary Issue). (pdf)

Pallab Paul and Dipankar Chakravarti (1996), "Market Structure Analysis Using Managerial Judgment: A Framework and An Experimental Test." Competitive Intelligence Review, 7, 4, Winter, 46-56.

Erdem, Tulin, Joffre Swait, Susan Broniarczyk, Dipankar Chakravarti, Jean-Noel Kapferer, Michael Keane, John Roberts, Jan-Benedict E.M. Steenkamp and Florian Zettelmeyer (1999), "Brand Equity, Consumer Learning and Choice." Marketing Letters, 10, 3, 301-318. (pdf)

Chakravarti, Dipankar and Richard Staelin (2001), "Remembrance: Joseph W. Newman (1918-2001)." Journal of Consumer Research, 28, 3, December, 512-513. (pdf)

Chakravarti, Dipankar, Eric Greenleaf, Atanu Sinha, Amar Cheema, James Cox, Daniel Friedman, Teck Ho, Mark Isaac, Andrew Mitchell, Amnon Rapoport, Michael Rothkopf, Joydeep Srivastava and Rami Zwick (2002), "Auctions: Research Opportunities in Marketing." Marketing Letters, 13, 3, 279-293. (pdf)

Chakravarti, Dipankar (2003), "Marketing: Core Principles for Practitioners." in Inside the Minds: Marketing, New York, NY, Aspatore Books, 63-79.

Chakravarti, Dipankar (2005), "Affect Laden Memories." In A. Griffin and C. Otnes, (eds.), 16th Paul D. Converse Symposium, American Marketing Association Publications, Chicago, IL, 116-135.

Chakravarti, Dipankar, Atanu Sinha and Jaewhan Kim (2005), "Choice Research: A Wealth of Perspectives." Marketing Letters , 16, 2-3, 173-182. (pdf)

Chakravarti, Dipankar (2006), "Voices Unheard: The Psychological Drivers of Consumption in Poverty and Development." Journal of Consumer Psychology, 16, 4, (forthcoming).

 

Books/Monographs:

Chakravarti, Dipankar, Philip E. Hendrix and William L. Wilkie (1986),"Market Segmentation Research, Volumes 1 and 2." Monograph 3, Electric Utility Market Research Series, Palo Alto, CA, Electrical Power Research Institute (169 pages).

 

Book Reviews:

Chakravarti, Dipankar (1991), "A Comparative Review of Affect, Cognition and Social Behavior eds. K. Fiedler and J. Forgas; and Growth Points in Cognition ed. G. Claxton." Journal of Marketing Research, 28, 2, May, 248-250. (pdf)

Chakravarti, Dipankar (1991), "Review of Market Driven Strategies: Processes for Creating Value by George S. Day." Journal of Marketing, 55, 4, October, 116-118. (pdf)

Chakravarti, Dipankar (1993), "Review of The Adaptive Character of Thought by John R. Anderson." Journal of Marketing Research, 30, 1, February, 115-117. (pdf)

Chakravarti, Dipankar (1997), "Review of The Psychology of Attitudes by A. Eagly and S. Chaiken." Journal of Marketing Research, 34, 2, May, 298-303. (pdf)

Chakravarti, Dipankar (2006), "Flattening the World: Reviews of The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits by C. K. Prahalad; and The End of Poverty: Economic Possibilities for our Times by Jeffrey Sachs." Journal of Public Policy and Marketing (forthcoming).