Course Description

The key theme of this course is “integration,” which is generally defined as bringing together components parts into a whole.  In this course you will be working towards integration in a number of different dimensions:

• Integration of what you’ve learned during your time at CU.  As Business major, you’ve learned about principles of marketing, accounting, finance, and systems, as well as management.  More broadly, you’ve learned about economics, psychology, political science and other topics.  In this course your task will be to assemble all these experiences in an applied field project.
• Integration of both individual and team efforts, as some of the assignments will be individual- and others will be group-based.
• Integration of what Pink refers to as Right-Directed Thinking and Left-Directed Thinking, resulting in a wholistic approach to managing.
• Integration of multiple stakeholders’ interests—the key theme of Terms of Endearment—throughout the course and particularly in the course project.

Course Objectives

•  Understand the differences between Right-Directed and Left-Directed Thinking, analyze your own predominant thinking style, and then develop strategies for becoming a more holistic thinker.
• Understand how the principles of Passion and Purpose influence the development of sustainable management practices.
• Practice the Right-Directed Thinking skills of Design, Story, Symphony, Empathy, Play and Meaning
• Practice making individual and group presentations to the class.
• Apply the concepts of High Concept, High Touch, Passion and Purpose to the analysis of a significant management issue/problem.

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